Tim Bajarin offers an interesting take on how AR (Augmented Reality) technology could revolutionize the way we consume media. He gives an example of how the company Aurasama implemented a way for readers to scan their magazine and learn more about an article with the tap of a button. Bajarin also went into detail about a book called, “The Human Face of Big Data”. The book featured AR abilities that allowed the reader to pull up online articles and TED talks about certain topics in each chapter.
Judging from the fact, that this article was written in 2012 and that the company Aurasama was bought out by Hewlett Packard, it is safe to say that AR tech has not revolutionized the publishing industry as much as Bajarin thought it would. I think it is highly impractical to be reading a paper article and have to pull up your phone, when instead, you could just have the article on your phone with all the additional sources at the bottom. I will agree that AR has made a significant impact on the entertainment and gaming industry. For instance, games like Pokemon Go and Harry Potter Wizards Unite have brought people together to go explore and collect items with the use of AR technology on their phone. There is a demand for AR technology in the entertainment and gaming industry, but I feel that AR is more of a gimmick for anything else.
I think I agree with you to a certain extent. I don’t think augmented reality will be the next big way of storytelling, however I do think VR storytelling is going to be the next big wave. Once VR becomes accessible to the masses there is no telling what will happen to storytelling and how it will change. If augmented really wants to compete with VR it will have to become more practical for people or better than VR.
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I recently read another one of our classmates reflection on this same article, however, they forgot to add that this article was written in 2012. This to me makes a big difference because I originally thought, having little to no knowledge of AR, was something recent that we were trying out. Your example of pokemon go however makes me realize that this has been going on for a while. I do agree with you that while it is cool and good and some cases, it is kind of pointless in others. As of right now, AR is more for entertainment than anything else.
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I actually think the augmented reality hasnt had its time just yet. Its highly conceivable that VR tech will be the future of entertainment and Its become mainstream already. Besides things like gaming, perhaps the future of AR and VR could include education or presentation? imagine a history class where lessons take place in the time period, or presentations of a proposed building at the site of construction
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AR is so cool! While I do agree that currently it is not at a point where it is able to be used efficiently, I definitely believe that day will come. The technology just isn’t quite there yet, but people are constantly researching and coming up with new ideas, and it will only get better as time goes on. Right now it is mostly meant for entertainment purposes but I believe in the future it will be huge for education!
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I’m a big fan of VR having a high interest in technology. I don’t see VR being a viral thing yet because of how expensive it is. I think VR could be used in the future if the price wasn’t so expensive. If everyone has cheap access to VR, I think it could be a viral sensation.
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I really agree with your thoughts on the impracticality of AR in everyday media. Magazines and books have places you can scan for a VR experience, however if people don’t have their phones on them or weren’t prepared to use it, it can become difficult for people understand and read all of your media. Overall, this sounds like an interesting read and a good summary!
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